Coca Cola Can Cans Shocker
Here it is, the first post in this brand new blog. To ease gently into this venture, I will be looking at how The Daily Mail will make a story out of anything, with added speculation and hysteria that could seriously damage your mental health if you were exposed to it for any length of time (Disclaimer: I have no access to any scientific research or quotes from experts to back up this theory). This post is being used as a fluffy filler, a test piece, if you will, to find out how this blog malarkey works.
‘Fizzling out? The Coca-Cola bottle that could kill off cans’ says the headline. It’s a small piece on page 4 of the dead tree version of the paper, and, at the time of writing, appears as the fifth ‘most read’ story on the Mail homepage. Coca-Cola ‘killing off’ cans? Could this be true? The story opens with the words;
Cheeky Coca-Cola ‘could’ be replacing cans with a new size bottle! Why would they do such a thing?
So, Coca-Cola ‘could’ be replacing it’s ‘iconic’ cans with 350 ml plastic bottles, but have refused to explain themselves. What possible reason could there be for a large, multi national company to move from 330 ml cans to 350 ml bottles? Personally, I would speculate that the small increase in volume, combined with packaging that weighs less, is to do with increasing profits somehow, but what do I know about big business.
Which aspect of this private company introducing new, just over a can sized plastic bottles, without having the decency to explain itself, has The Mail seized on? Could it be environmental concerns? Consumers getting a bad deal? No, it’s all about the health of the nation. The Mail says;
Oh, it’s obesity that the Mail’s worried about (very worried, judging by the 147 pages of obesity related stories available on the website). There are no quotes from health campaigners to back up the statement made by the Mail, and, astonishingly, whoever wrote this piece failed to mention that the increase in sugar content might be damaging to the nation’s dental health as well. That was a missed opportunity for adding 20 ml of extra worry-factor. It seems as if the nutrition information on each style of packaging has been used to compare amounts of calories and sugar (disclaimer: this is unconfirmed). Perhaps I should have called this, ‘Mail could kill off journalism by possibly getting it’s stories from product packaging’.
The unconfirmed possibility of Coca-Cola canning it’s cans is a non-story. It seems to be there simply to fill space, with the added bonus of blaming food companies for contributing to obesity. Obviously people drink Coke for the health benefits, don’t they. I mean, it’s not as if they can choose from a wide variety of beverages which have varying degrees of healthiness, or lack thereof…oh, hang on, yes they can!
***Please stand by for a more worthy, better researched post that is not being used as a space-filling test***